Understand what actually works.
Track performance across your social channels, understand which content connects with your audience, and use real data to guide what you publish next.
Example data shown for illustration.
Understand performance at a glance
See the key metrics from your connected accounts without repeatedly opening each platform's own dashboard.
Don't just see what happened. See what changed.
Raw numbers mean more with context. Every metric is shown against the period before it, so you can tell whether things are actually improving.
Review engagement, reach and available platform metrics to understand how people are responding to your published content.
See how follower counts change over time across connected social accounts and understand which audiences are gaining momentum.
Learn from what you've already published.
See which kinds of content are working, not just which individual posts did well, so you can move beyond vanity metrics and spot real patterns.
Average engagement rate by content format.
See the bigger picture.
Compare performance across your connected channels from one place and understand where your content is gaining the most traction.
| Platform | Posts | Reach | Engagement | Rate | Growth |
|---|---|---|---|---|---|
Instagram | 24 | 128.4K | 8.4K | 6.5% | +214 |
TikTok | 12 | 96.2K | 11.6K | 12.1% | +340 |
LinkedIn | 9 | 42.1K | 2.9K | 6.9% | +58 |
Facebook | 16 | 58.3K | 3.1K | 5.3% | +96 |
Example data shown for illustration. Available metrics vary by social network and account type.
Find the posts getting the strongest response
Compare published posts and quickly identify the content generating stronger engagement and reach, so you know what's worth repeating.
Group related content together and understand how a campaign performs across channels and over time.
Bring publishing activity and performance metrics together so you can understand what happened across your connected social accounts. Reporting exports are available on Pro and Agency plans.
View analytics within the workspace you're managing, so brands and clients stay separated instead of blending together.
The metrics available depend on the platform
Harlo brings available performance data into one experience, while the exact metrics available can vary between social networks depending on what each platform's API provides.
Analytics FAQs
Account overview, post-level performance, reach, impressions, engagement, engagement rate and follower growth across your connected accounts, plus platform comparison and period-over-period trends.
Yes. Platform comparison brings your connected accounts into one view, so you don't need to check each network's own dashboard separately.
Yes. Grouping posts into a campaign gives you a combined view of reach, engagement and top-performing content for that campaign. Campaign analytics depth varies by plan.
Yes. Harlo shows how metrics like engagement, reach and follower growth have changed compared with a previous period, not just the raw totals.
This depends on your plan, from 30 days on Free up to 24 months and beyond on Agency. See the pricing page for exact history by plan.
No. Available metrics vary by social network and account type, based on what each platform's API exposes — for example, saves and clicks aren't available everywhere.
Reporting exports are available on Pro and Agency plans. Broader reporting options are an active area of development.
Yes. Analytics are shown in the context of the workspace you're viewing, so different brands and clients stay separated.
